From Web to Wisdom: Introducing Muninn, the 99Ravens AI Marketing Skill Gatherer

by Fab Dolan, 99Ravens Founder.

How we turned every marketing article into executable AI expertise

At 99Ravens, we believe that expertise can become software. Today, we’re taking that philosophy one step further with the launch of Muninn—an AI marketing tool that transforms how marketing professionals build and scale their AI capabilities.

Muninn is designed to bridge the critical gap between discovering strategic frameworks and implementing them as actionable expertise, enabling marketers to effortlessly convert web-based wisdom into structured AI skills.

The Strategic Challenge: Expert Knowledge Trapped in Static Content

Every day, marketing professionals discover brilliant frameworks, innovative strategies, and battle-tested methodologies while browsing the web. A breakthrough content marketing approach on an industry blog. A sophisticated attribution model in a LinkedIn article. A creative campaign strategy hidden in a case study on Medium.

But here’s the challenge: this expert knowledge remains trapped in static content. Marketers bookmark these insights, save them to reading lists, or copy them into documents—only to let them gather digital dust. The gap between discovering strategic wisdom and actually implementing it remains frustratingly wide. Many marketing teams struggle with how to automate marketing strategy or effectively use AI tools for content analysis to operationalize these valuable insights.

As someone who’s spent years watching marketing teams struggle to operationalize expert knowledge, I knew there had to be a better way. The most successful CMOs I’ve worked with don’t just consume strategic content—they systematically transform insights into repeatable, scalable processes. But doing this manually is time-intensive and inconsistent, often leading to inefficiencies in strategic implementation.

The Strategic Framework: Every Article Becomes Executable AI Expertise with Muninn

The 99Ravens Muninn eliminates the friction between discovery and implementation. With a single click, marketers can now transform any web-based marketing content into a structured, executable AI capability that their teams can use immediately. This marketing AI platform is a game-changer for AI for strategic planning.

We’ve built two versions to serve different stages of the AI marketing journey:

The Public Labs Version: Gather by 99Ravens

Available free at labs.99ravens.ai, this version provides immediate value for anyone working with off-the-shelf LLMs like ChatGPT or Claude. It’s an accessible AI marketing tool for rapid experimentation.

How it works:

• Discovery in Context: While reading any marketing article online, users click our bookmarklet.
• Intelligent Transformation: Our system extracts content and applies our proprietary methodology to convert frameworks into executable AI workflows. This is where the magic of AI tools for content analysis truly shines.
• Copy & Implement: Users receive a fully-structured AI prompt ready to paste into any AI system.

The Platform-Integrated Version

For 99Ravens customers, we’ve created a seamless experience that eliminates even the copy-paste step, making it a truly integrated marketing AI platform:

• Authenticated Discovery: Logged-in users browse and discover content as usual.
• One-Click Integration: The extension automatically detects their 99Ravens Expert AI agents.
• Instant Capability: Users select which Expert AI should learn the new skill, and it’s immediately available for execution.

No copying, no pasting, no manual integration. The discovered expertise flows directly into their existing AI marketing infrastructure.

The Practical Application: Building AI That Actually Understands Marketing

For marketing leaders building AI-powered teams, this AI marketing tool represents a fundamental shift in how strategic capabilities are developed and scaled.

• Accelerated Capability Building: For those using the experiments version, teams can build comprehensive skill libraries and immediately deploy them across any AI system. For 99Ravens customers, this becomes even more powerful—every industry report, strategy article, and expert insight automatically enhances their existing Expert AI agents without any manual intervention. This directly addresses how to automate marketing strategy at scale.
• Standardized Excellence: Both versions ensure strategic knowledge is captured with consistent quality and structure. The labs version provides this consistency for general AI use, while the platform-integrated version maintains our enterprise-grade standards while seamlessly expanding AI agent capabilities.
• Institutional Knowledge Preservation: The labs version helps any marketing team preserve insights in immediately-usable format. For 99Ravens customers, discovered knowledge automatically becomes part of their organization’s permanent AI infrastructure, creating compound strategic advantages over time.
• Competitive Intelligence Integration: When competitors publish strategic insights, both versions can convert these learnings into testable AI workflows. Platform users gain the additional advantage of immediate integration with their existing marketing AI ecosystem, enabling rapid competitive response and enhancing AI for strategic planning.

Real-World Impact: From Theory to Practice

We’ve been testing this internally, and the results exceed our initial projections. For our own marketing efforts, I created 20 high value AI marketing skills the first hour of using Muninn—everything from SEO frameworks to complex media targeting strategy models.

More importantly, these aren’t just theoretical exercises. Inside of 99Ravens you can use these new skills to:

• Generate strategic briefs that incorporate proven methodologies from industry leaders.
• Automate complex analytical frameworks they discovered in research reports.
• Scale expert-level strategic thinking across junior team members.
• Rapidly test new approaches without lengthy implementation cycles.

The tool essentially democratizes access to the world’s best marketing strategic thinking while making it immediately practical for AI-powered execution.

The Strategic Evolution: Toward Truly Intelligent Marketing Organizations

The implications of this capability extend far beyond simple content extraction. We’re moving toward a future where the boundary between consuming strategic content and building organizational capabilities disappears entirely, powered by advanced AI marketing tools.

• Continuous Learning Organizations: Imagine marketing teams that automatically absorb and operationalize every strategic innovation in real-time. As new methodologies emerge, as competitors reveal successful approaches, as academic research produces fresh insights—all of this knowledge immediately becomes executable capability rather than passive information. This is the future of AI for strategic planning.
• AI That Learns from the World’s Best: The most sophisticated marketing AI won’t just be trained on generic datasets. It will continuously integrate the strategic thinking of the world’s most successful practitioners, creating a form of artificial intelligence that’s genuinely intelligent about marketing strategy. This is the promise of a true marketing AI platform.
• Strategy Velocity at Scale: We’re approaching an inflection point where the speed of strategic adaptation becomes a primary competitive advantage. Organizations that can rapidly convert emerging best practices into operational reality will outpace those stuck in traditional implementation cycles.
• Democratized Expertise: This technology ultimately democratizes access to world-class strategic thinking. A startup marketing team in Toronto can immediately access and implement the same strategic frameworks being used by Fortune 500 CMOs—not just in theory, but in actual practice through their AI systems.

Beyond the Tool: A New Paradigm for Strategic Development

The 99Ravens Muninn represents more than a productivity enhancement—it’s a fundamental shift in how marketing organizations build and maintain strategic capability. We’re moving from a world where strategic knowledge is hoarded in expensive consulting engagements or trapped in static documents, toward an ecosystem where expertise flows freely and immediately becomes actionable. This is the essence of an AI-powered marketing solution.

For marketing leaders, this creates unprecedented opportunity to build truly intelligent organizations that learn and adapt at the speed of industry innovation. But it also creates a new competitive requirement: the ability to rapidly convert insights into operational advantage. The organizations that master this capability—that build systematic processes for discovering, extracting, and implementing strategic innovation—will define the next era of marketing excellence.

Getting Started: Choose Your Strategic Advantage

For Immediate Experimentation: Visit labs.99ravens.ai to access the free public version. Perfect for testing the methodology and building skills for use with any AI marketing tool.

For Seamless Integration: 99Ravens customers can access the platform-integrated version with the upcoming launch of Build 99Ravens AI. Every discovered insight automatically enhances your existing Expert AI agents.

In a world where strategy can become software, the organizations that learn fastest will lead the market. Whether you’re experimenting with the public version or leveraging full platform integration, the opportunity to transform strategic discovery into executable AI expertise is available now.

Ready to transform your strategic discovery into executable AI expertise? Start experimenting at labs.99ravens.ai or access the integrated version through your 99Ravens platform dashboard.